What makes a deal actually moveable
Why some contracts move in a day and others sit for three weeks, and what you can tell before you sign.
Price is the whole answer, most of the time
A deal that will not move is almost always a deal bought too high. Everything else - the photos, the write-up, how many buyers it goes to - is a rounding error next to the number on the contract. If a house needs $40,000 of work and comps at $180,000, a buyer needs to be in it somewhere around $100,000 to $110,000 to make the maths work. Contract it at $135,000 and no amount of marketing fixes that.
Know the exit before you sign
Ask yourself who specifically buys this. A flip buyer wants spread and will walk a heavy rehab. A rental buyer wants a number that cash-flows after debt service and cares far less about finish. A wholesaler who cannot name the buyer type before signing is hoping, and hope is why contracts expire.
Condition you can describe beats condition you hide
Buyers do not need a pretty house, they need an accurate one. A scope sheet, honest photographs including the bad rooms, and a plain sentence about the roof and the mechanicals will move a rough property faster than staging ever will. What kills a deal is a buyer walking in and finding something you left out, because now everything else you said is in question too.
Access and timeline
A deal a buyer can walk tomorrow is worth more than the same deal they can see next week. If the seller is difficult about access, or there are tenants who have not been told, say so early - that is a real constraint and buyers price it. The same goes for the closing date: a date three weeks out is workable, a date on Friday is a different conversation.
The paper has to be clean
A signed purchase agreement with the right parties, a clear assignment clause, earnest money actually deposited, and a title company already engaged. Deals with any of those missing move slower no matter how good the number is, because the first thing a serious buyer does is check them.
Location does not move, so price around it
A busy road, a rail line, a flood zone, a school district nobody wants: none of that changes because the house is renovated. Buyers price those things permanently and they are right to. If you contracted at a number that assumes the location away, the deal is not slow, it is mispriced, and no list will fix it.
One market at a time
A deal in a city where we already have ten active buyers moves in a day. The same deal in a market nobody on the list is working takes a week and sometimes does not go at all. That is not about the property. Before you tie something up somewhere new, ask whether there is a buyer pool there, because finding out afterwards is expensive.
What a fast sale looks like from our side
The submissions that move in twenty-four hours have the same shape every time: real address, a number that leaves the buyer room, a scope somebody actually walked, photographs including the rough rooms, and dates that give everyone a week to work with. None of that is difficult. It is just the difference between a deal somebody can act on and a deal somebody has to investigate first.
Got a deal you cannot move?
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